The benefits of e-Marketing over traditional marketing are simple. The power of Internet-based marketing or advertising allows a company to extend its Reach, Scope, Interaction, Immediacy, Targeting, and Adaptive access to potential or current customers. These new avenues allow a company to do more with a smaller budget while providing the company with a real-time [...]

In general, people require control over their environment. Don’t believe me? How else can you explain why a person who drives a car after consuming half a bottle of scotch will freak out if the airplane they are on experiences minor turbulence? People, by nature, need control over their surroundings – it is integral to [...]