The Right Marketing Mix is as Easy as 1, 2, 3

Once you’ve done your marketing homework, you will have a well defined target market, undeniable positioning, clear packaging of your services or goods and competitive analysis, you need the right marketing mix to make the most of your marketing plan. Fortunately, it is as easy as 1, 2, 3:

Variety – They say it is the spice of life and in marketing, no truer words exist. Develop a combination such as websites, email and direct marketing that addresses both promotional and value added content.

Consistency – Every point should be the same from fax cover sheets to advertising copy. Make all of your marketing come across the same way.

Frequency – Start by prioritizing your markets and reach out to primary markets most often, preferably twice a month. Don’t let your marketing lose momentum.

Designing your marketing mix doesn’t have to be complicated, just the right variety, ample consistency and frequent enough. Use these three steps to ensure that your marketing mix is not only easy but affective enough to put your goods or services ahead of the competition and keep them there!

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