Even the most skillful marketers will tell you there’s no joy in cold calling and that rejection is the primary reason. Here are some simple techniques that can help you to heat up cold calling so that recipients get fired up to patronize.

Preparation – Take the time to know the industry in terms of the competition, the client and your product.

Know your competition – A competitive analysis provides useful information you can use to give the buyer reasons why to choose your goods or services over theirs.

Skip the script – Make the proposal personal to the caller by tailoring the proposition to suit the tone of the conversation from start to finish.

Create a pleasant opening – Identify the person and after the introduction, wait for a reply then proceed with valuable information to engage the listener.

Get to the point – Time is valuable, yours and theirs. Provide applicable work, state the issue and take action towards closure.

Conclude graciously - Recap and confirm any date and time arrangements to follow up.

Evaluate – Upon completion, take a few minutes to review the call for potential adjustments before making another call.

By using these simple techniques for each cold call, you can heat up your success rate to new highs.