Got a Minute? Write a Press Release!

If you’ve been avoiding writing press releases to help market your products or services because you’ve heard they have to be a long, drawn out, complicated piece, we’ve got news for you! If you’ve got a proverbial minute, you can write a press release that is informative, concise and a valuable tool to market your product or service.

Using a news slant, your press release should start with a headline that grabs the reader and urges them to read the entire piece. Use an objective tone laced with facts and be sure to give credit where it is due with either a direct or indirect quote.

Place the most important information at the beginning of your press release so that if there’s an issue with wording requirements, the gist of your message will remain intact. Write in an active voice. Passive pieces get passed over by editors. Remember that a press release is just a brief overview and should be no longer than one page. Also, be sure to include contact information and a paragraph that describes your company.

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