Looking for Great Prospects? Start in your Own Back Yard!
customers, Marketing, reputationLet’s face it new prospects have the potential to bring new blood to your sales and marketing. Whether your business is established with a great reputation or just opening its doors to the public, great prospects spell profitability.
Perhaps the best place to start looking for great prospects is in your own current customer ranks. Segregate your best customers and determine the characteristics such as geographical location, buying cycles, spending power, industry, etc. Use this data to create an ideal customer profile.
There are many unexplored territories that you can turn to when you have taken in a thorough assessment of your own customer base, which is an excellent start to find great prospects. Not only can you form a foundation for what you want your ideal new prospect to look like, you can discover the power of word of mouth by letting great existing customers know you are looking for prospects.
From the profile, develop a lead qualification checklist with top criteria in place for what you want in your future prospects. Use this checklist to rate people who are potential prospects and score the great ones every time!
