How to Use Silence to Get the Sale

There is such a great myth that goes along with making a sale. So much so that today, many people are under the misconception that talking your way into a sale is the best way to go. This is actually the furthest thing from the truth! Whether you are in the process of making an introductory sales call, rolling out a prospect in person or actually pitching the product, you need to be willing to listen to the prospect/customer.

What you will learn and discover is that they are willing to tell you things you haven’t even asked them about if you simply take the time to silence your own thoughts. It is natural to try to think ahead of the customer to anticipate their needs but it is better to listen to what they have to say and learn how to get the sale that way.

To help use silence, make sure that you allow ample time to spend with the customer. If you’re worried about getting to the next customer because you’ve set up visits or appointments that are 15 minutes apart, you’re sure to miss something.

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