How to Avoid The Common, Costly Printing Mistakes

When it comes to precious marketing dollars, there’s no question that there are some steps you can take to avoid mistakes that can cost you a fortune. As you know, all jobs are not created equal so you must take care to match the work with the printer. Here are some simple steps that will help avoid printing mistakes:

1. Allow enough time to review proofs thoroughly to catch misspellings or other errors.

2. Put changes you want in writing. Remember verbal orders often fail in court.

3. Communicate with the printer every step of the way and don’t hesitate to ask for advice on cost savings.

4. Get at least three printers for an accurate price comparison every time.

Remember that it is not just about saving money but about the quality of service you receive. Deadlines must be met and quality cannot be sacrificed nor can your budget be treated as a bottomless pit of opportunity.

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