All Customers are NOT the Same, Know the Difference!
customersJust as all customers are not right all the time, it is important to understand that not all customers are created the same or equal. This is essential to knowing how to focus the resources of your sales and marketing teams in the right direction.
One aspect involves staying focused and committed to understanding who your best customers are. Unreliable, unpredictable and unrealistically demanding customers do not make a good mix for mutually rewarding relationships.
Another aspect is to understand who your ideal customer is and to know what their value is to you, their degree of loyal and their lifetime value. This information is essential to keeping employees informed of which customers have the highest priority.
Remember, all customers deserve to be treated fairly and with respect but it doesn’t mean you have to pull out all the stops for every customer. Learn your customers and know the difference to create a solid customer basic of the kind of customers you want and need.
