Can You Trust Word of Mouth In Marketing?
Marketing, word of mouthThis may be a question you’ve been asking about your marketing initiatives and if so, you need to know the answer. In many respects, word of mouth is still one of the most powerful marketing tools in existence. Why? Because many people look to the opinions of others before making their own decision.
According to The Society for New Communications Research, the majority of buyers are using social media sites such as Facebook, Twitter and MySpace to provide reviews of their experiences as a customer. Many people are likewise using these mediums to research the customer service aspect of a potential company.
So yes, you can trust word of mouth in marketing and you should likewise respect it because satisfied customers can spread the word very effectively but unhappy customers can likewise bring your reputation down brick by brick until you’re at ground zero with many potential customers turning away because of one bad word of mouth posting.
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