Simple Approach to Productive Outbound Calls
cold calls, salesIf just the idea of cold calling sends shivers down your spine, here’s some good news. You can create a simple approach that makes your outbound cold calls highly productive. The key is to make sure that you have the proper context for the calls. For example:
Qualify your prospect first. Your sales team will thank you with productivity that shoots through the roof if they are given an opportunity to understand which prospects to focus on as well as the level of interest and need before they make the call.
Use a list of a list. Whether purchased or created in house, take a list and create a call-down list before advancing to an actual direct marking call.
Do your homework. Conduct an outbound campaign to understand prior experience of the customer with your sales force and website.
Using this super simple approach helps to eliminate unnecessary cold calling of unqualified individuals.
[...] Simple Approach to Productive Outbound Calls (zachgraeve.com) [...]
Pingback by 2 Minute Drill Segment 2 | Strategic Human Resource — January 25, 2010 @ 8:14 pm