If you’re still pouring dollars into your direct mail marketing and don’t seem to be getting the results you expect or better, it’s time to take a closer look at how to revive your dead direct mail marketing campaigns and turn them into profits for your business.

Think about how many pieces of “junk” mail… Read the rest

It’s not a passing fancy and if you’re not using email marketing, there’s no better time than when the competition is high like now and economic times are slow. According to DoubleClick, more than 77% of end users are purchasing due to an email they’ve received. This means that embracing email marketing the smart way… Read the rest

Okay, we know you’re thinking, why are we asking how much money you have? Actually, we’re talking about your social currency, which is the value you bring to the social networks that you are a part of. A clearer picture should be coming into view now about how important it is to understand whether or… Read the rest

If just the idea of cold calling sends shivers down your spine, here’s some good news. You can create a simple approach that makes your outbound cold calls highly productive. The key is to make sure that you have the proper context for the calls. For example:

Qualify your prospect first. Your sales team will

… Read the rest

Your marketing plan is the documented methods and procedures that you plan to use to measure your sales and to track your marketing success. This should be reviewed on a monthly basis but can be done on a weekly basis as well to ensure that your marketing efforts are on the right path. It is… Read the rest