In general, the more exposure your target audience has to your sales message, the better your chances of building brand awareness become. Effective marketing comes in part from properly exposing your customer base to your name and unique selling position – the more often the better and as many ways as possible.

If you have ever installed a script on your website, then you probably already know your absolute path. But there are times when you either don’t know the absolute path of a directory, or you are troubleshooting a new system and need the absolute path quickly.

Luckily there is a very simple way to get… Read the rest

Customer indecisiveness, confusion, and indifference are some of the biggest roadblocks to converting sales. As a marketer, it is your job to clarify the message and project an image of experience, quality, good customer service, and value to your customers. If you not clearly laid-out your competitive advantages, your customers may become uncertain and you… Read the rest

For one of the easiest problems to solve, I have seen and heard of some really wacky work arounds.

The issue is typically encountered when working on a horizontal drop down menu, that is directly above a flash header or embeded video. And no matter what z-index you use, the drop-down menu always displays behind… Read the rest

Your customers will appreciate it when a sales representative takes a moment to call or check up on an issues they’ve presented. It lets your customer know they’re being listened to and that you care about their needs. Automating a time-based drip email campaign can be a very effective way to manage this strategy on… Read the rest