Improve B-to-B Direct Mail
B-to-B, direct mail
June 15th, 2010 | Daily Marketing Tips | Written by zacheos | 0 Comments
When sending B-to-B direct mail, include a variety of job titles and employment levels. Today, decisions are often made on many levels. Leaving some people out of your mailing can prove a costly mistake. Mail your material to several levels at one time to increase the chance of making a connection with the right people and getting noticed.
