Why Do People Buy?
sales, trust
July 23rd, 2010 | Daily Marketing Tips | Written by zacheos | 0 Comments
In one word, the answer is trust. In order to build customer loyalty, you must value the relationship between you and the customer over the transaction itself. This is especially important if you are selling complex products or services. Most sales and marketing people simply do not understand this most fundamental, and some believe incorrectly that trust is built by the sales pitch.
