You may already know, green is here to stay and the green consumer base is growing by leaps and bounds. Whether you’re already into green communications or you’re hoping to get started soon, it is important to avoid making some of the common mistakes that are green communication killers.
Never underestimate the audience. Green consumers are [...]

Your prospects are the pipeline that often feeds new blood and profits into your business. Without prospects, you are left relying solely on your existing base of customers. Wait, stop for a moment. Have you considered your existing customers for new prospects? If your answer is no, then you need to understand that some of [...]

You know that leads are those prospects who are most likely to purchase your goods or services. But do you know how to qualify a lead quickly and easily? Sometimes there can be a fine line between a prospect that is successfully converted into a lead and one that turns out to be nothing more [...]

It worked in grade school, high school and college and it hasn’t gone out of style for sales and marketing. Brainstorming takes the collaborative efforts of a group and puts them into a space where all can review them and come up with the best of everyone for sales and marketing plans and projections.
Because the [...]

Did you know that customer success stories are some of the best ways to gain a competitive edge in sales and marketing strategies? It’s true! From press releases to website posts and every marketing idea in between, the stories of customers’ successful use of your products or services are one of the best tools to [...]

You know that it’s a powerful tool that shows appreciation at the point of sale but are you saying “thank you” to your customers that leaves them with a genuine feeling of your gratitude for their patronage? These two words can be expressed in many different ways and also work as a powerful marketing tool [...]

If you’re still pouring dollars into your direct mail marketing and don’t seem to be getting the results you expect or better, it’s time to take a closer look at how to revive your dead direct mail marketing campaigns and turn them into profits for your business.
Think about how many pieces of “junk” mail you [...]

It’s not a passing fancy and if you’re not using email marketing, there’s no better time than when the competition is high like now and economic times are slow. According to DoubleClick, more than 77% of end users are purchasing due to an email they’ve received. This means that embracing email marketing the smart way [...]