Sending a contact some advertising collateral one time is not an “advertising campaign.” A campaign is never a single attempt at anything! An advertising campaign is a sustained and continual effort conducted over time with results tracking in place to evaluate results. If a contact has shown any interest in your company after the initial… Read the rest

Many big ticket purchases every day are decided based on saving time, or saving money. When people believe that you are providing them savings they are more likely to make convert to sale rather than deliberate and delay their buying decision. Take advantage of this when placing deadlines on your offers, especially when you can… Read the rest

Of course it is important to understand who is buying your products, but of equal importance is why they are buying your products. What motivates your customers to purchase your products over your competitor’s? Understanding your customer’s motivation is critical to encouraging repeat purchases and getting others to follow suit.

In order to effectively capitalize on your strengths, your marketing strategies must consider your company’s weaknesses, external threats, potential changes in your customer base and your target market, and work to address and identify solutions to these obstacles.

One of the greatest obstacles closing a sale is procrastination – and deadlines are the key to overcoming this. By placing deadlines on your campaigns and advertising collateral, you can work to overcome the natural tendency to deliberate and postpone a buying decision. By using a deadline you are effectively injecting urgency into your ads,… Read the rest