I cannot over stress the importance of marketing daily. If you ever find yourself confused about what marketing activity you should do first, just consider your time and money. Think, “What marketing activity can I do with the time and money I have right now.” Take your answer and go from there. Set priorities for… Read the rest

One of the single greatest lessons to learn about marketing and business development is simply to always be improving. Never complete a campaign or a project and sit back to admire your job well done. Every day is a new chance to improve on what you did the day before. It can be a simple… Read the rest

Marketing plans are not optional. They are the groundwork for action and the basis upon which informed marketing decisions are made. Creating a marketing plan is a way of committing your ideas to action. By assessing your goals and ideas and defining your Objective, Rationale, Project Leader, Timeline and Budget, you will be committed with… Read the rest

The final step in your marketing evaluation from the external perspective deals with your competition. You must have an active competitor surveillance program in place. If you customer makes a move, changes their message, or launches a new product, you need to be the first to know. Any move a competitor makes can affect your… Read the rest

Step 4 in your external perspective evaluation returns to your customers. Step 1 discussed the need to open communication and listen to your customers, now I am recommending a customer satisfaction survey. I believe there is only one question that you need to ask, “Why would, or wouldn’t, you recommend our company to others.” That’s… Read the rest