Many marketers get into an unhealthy habit of following trends in only their own industry. Unless you want to be closed minded, you have to get out there and study other industries. If you are a service provider, take a minute to examine how children’s toys are marketed. If you are a manufacturer, study you [...]

Without a detailed timeline, your marketing tactics are nothing more than a list of actions. Placing your marketing tactics and intermediate actions into a timeline spreadsheet along with columns for budget and assigned staff, creates a very powerful planning tool for the management of your overall marketing plans, campaigns and strategies. I have personally used [...]

In marketing, the rubber meets the road during the execution not the planning. After all of your planning and strategizing, it is your chosen tactics that customers get see (and judge you on). In a very real way, your tactics are a reflection of your company and are a marketing touchpoint in and of themselves. [...]

From an SEO perspective, it is very important to have a variety of links aiming at as many pages within your site as possible. When your site has lots of deep links, search engines assume your site has great content and people want to link to it naturally. If all your incoming links point to [...]

Pros: Event marketing can forge relationships, offer complete creative control, and well executed events offer many opportunities to garner additional press and media attention.
Cons: Event marketing requires a substantial planning investment, time and extensive marketing are required to build a loyalty, and results can be very difficult to quantify and evaluate.