Okay, we know you’re thinking, why are we asking how much money you have? Actually, we’re talking about your social currency, which is the value you bring to the social networks that you are a part of. A clearer picture should be coming into view now about how important it is to understand whether or [...]

If just the idea of cold calling sends shivers down your spine, here’s some good news. You can create a simple approach that makes your outbound cold calls highly productive. The key is to make sure that you have the proper context for the calls. For example:
Qualify your prospect first. Your sales team will thank [...]

This may be a question you’ve been asking about your marketing initiatives and if so, you need to know the answer. In many respects, word of mouth is still one of the most powerful marketing tools in existence. Why? Because many people look to the opinions of others before making their own decision.
According to The [...]

Making an effective sales presentation is still regarded as one of the most successful ways to get a sale. If your presentations have been getting less than favorable outcomes, here are some tips you can use for your next presentation:
Tell a thought-provoking story. This creates a lasting image in their minds, even if they don’t [...]

It may be one of the most valuable methods of selling on the market today yet at the same time it may be one of the most underutilized and overlooked methods: voice mail. Many people are under the misconception that voice mail is a waste of time. Quite the contrary, using a valid and professional [...]

You may not know it, but getting public relations tied in with your promotions is a great way to put your products and information together before the public in a very informative way. Incorporating your PR information into your promotions can be done with these three easy steps:
1. Create a press release [...]

You see your sales people doing their job, you know they’re out and about trying to work their magic but at the end of the day, your sales team just doesn’t seem to be performing as well on the books and you’re left wondering what’s wrong. If this sounds like you, it may be that [...]

Just as all customers are not right all the time, it is important to understand that not all customers are created the same or equal. This is essential to knowing how to focus the resources of your sales and marketing teams in the right direction.
One aspect involves staying focused and committed to understanding who your [...]