Sounds crazy? Not really. One of the best marketing strategies for introducing a new product is to give it away. You may be thinking, well, how can I make any money by giving away a product that cost me money to manufacture. Here’s how it works: They say it takes money to make money and… Read the rest

When times are hard, people start to cut corner everywhere they possibly can. Marketing during hard times may be something of a challenge if you are not aware of some of the shortcuts you can use to cut costs. Marketing on a shoestring budget doesn’t take a great deal of experience or expertise, just… Read the rest

Putting your product into the hands people everywhere who are looking for it is the bottom line of sales. Being able to reach that bottom line is sometimes a unique challenge because successful selling isn’t just about telling your customer how smart you, how much experience you have and about the great reputation your product… Read the rest

Even the most skillful marketers will tell you there’s no joy in cold calling and that rejection is the primary reason. Here are some simple techniques that can help you to heat up cold calling so that recipients get fired up to patronize.

Preparation – Take the time to know the industry in terms of… Read the rest

From car mats to storm doors, when sales is your mainstay, you need to be able to reach people and make the sale, even during slow times when people are not as inclined to patronize. Knowing how to keep your sales thriving during a recession is about being able to utilize every available resource to… Read the rest