Pros: Direct mail is a precisely targeted medium, can be personalized, keeps marketing information away from your competitors, permits split run testing, and it takes very little creative investment.
Cons: Direct mail pieces require a long read time by the viewer, involve extensive mailing list management, typically require follow-up letters or calls to be effective, and [...]

Pros: Radio reaches a large audience, offers niche targeting, can provide personality to the ads, and offers negotiable pricing.
Cons: Radio ads work best when several stations are covered, repetition is a must, and it relies on the memory of the listener to complete call-to-action.

Pros: Television ads reach out to a large audience, capable of involving more senses (sign and sound), and they are excellent for branding and imaging.
Cons: Television ads involve a vary large creative and production cost, lead time for ideal spots can be rather long, and time constraints can be limiting.

Pros: Yellow Pages appeal to “ready-to-buy” consumers, are relatively inexpensive, offer a long shelf-life, and provide easy results tracking.
Cons: Yellow Pages have very long lead times, ads are always positioned directly next to the competition, and creatively in ads is limited.

Pros: Magazines offer specific demographic targeting, longer lasting shelf-life, greater reader involvement, and high quality reproduction and color.
Cons: Magazines have a longer lead time, higher costs when compared to newspapers, smaller audiences, and require more catchy and creative ad design (higher cost).