There are two basic perspectives to view a business – internal and external. People often view their company from an internal perspective alone. This, in an of itself, is not a problem. From the inside you are best suited to see strengths and weaknesses. However, it is important that you are aware of the external… Read the rest

When it comes to company image, change is inevitable and should be embraced. Consumers are migrating across the web and Internet communities at the speed of light. This is a world of instant communication and change happens fast. You must embrace this and go where your consumers go, or risk being left behind. Open a… Read the rest

Marketing is about being in “the market.” A major element of this is keeping your eyes and ears open. Large companies often accomplish this through market research studies. But the little guys can do it too. In this age of Web 2.0 and social networking, it is easier than ever before for small companies to… Read the rest

It is estimated that each day people are exposed to upwards of 3,000 marketing messages. To compete against this volume of background noise your marketing message must come through loud and clear. Your advertising materials and branding efforts must be consistent across the board so people can instantly recognize your company when they see it.… Read the rest

In the beginning, most small businesses do all of their marketing in-house. This is a good thing, but when you are writing all of your own press releases, designing your own brochures, and stamping your own direct mailings, you run the risk of getting burnt out. If your marketing plan is working, it may be… Read the rest