Unfortunately, I am forever encountered by people that seek marketing as a kind of miracle or magic pill that will forever cure all of their ills. Then after a few short weeks and spending though their marketing budget in a matter of days, they are yet to see results and become discouraged. Placing a handful… Read the rest

If you are tracking your advertising results or web traffic, you are already ahead of the curve. However, many new marketers find themselves looking at so many reports that little real information can be gained. You can spend hours looking at complex analytics and gain very little insight. Before creating your reports and going through… Read the rest

Over the years I have encountered a number of small businesses that do not have a marketing plan in place, despite operating for years. How can you have confidence in the growth of your business if you do not have a plan? A marketing plan forces you understand why you are in business, where you’re… Read the rest

We have all head the saying, “It takes money to make money.” In marking that could not be more accurate. If you refuse to spend on marketing, how do you expect your business to grow? I recommend that clients change their perception of marketing spending and think of it as investing rather than as spending.… Read the rest

Admit it… You are human! You are limited in the number of things that you can actually accomplish in any given day, week, month, year. To be a successful marketer you must learn to manage efficiently and recognize the power of collaboration. Take a step back from your operations and asses your current work flows… Read the rest