Keep a continual eye on what is said about your company online. Getting criticized by an unhappy customer online – in front of the whole world – can quickly become a PR nightmare. Periodically search for your company name online and see what is being said. When necessary join forums and enter into discussion with… Read the rest

Never send advertising materials with multiple messages. A brochure should always maintain a clear, concise message with a specific purpose in mind. Stick to your intended purpose and save the you and the reader time. If you have many purposes, create a marketing plan or campaign to incorporate these goals over time.

When sending brochures or product pitches, it is crucial to provide complete information. Business decisions are generally nor made by one single person or on a whim, and often require thoughtful consideration. So it becomes important to give the decision makers all of the information they will need to make an informed decision about your… Read the rest

When sending B-to-B direct mail, include a variety of job titles and employment levels. Today, decisions are often made on many levels. Leaving some people out of your mailing can prove a costly mistake. Mail your material to several levels at one time to increase the chance of making a connection with the right people… Read the rest

If you have found a diminishing return on your investment in Yellow Page advertising, you are not alone. People all over the world are turning away from printed directories and toward online listings. Rather than spending money on phone book ads, consider putting that investment into search engine optimization and local Internet listings instead.