All posts in Marketing
HTML Signature in Gmail Using Chrome (2)
One of the more popular posts around here dealt with an early bookmarklet hack that made it possible to have HTML email signatures in Gmail with Google Chrome. Since the writing of that post Chrome has been upgraded quite a …
Make Sure Your Marketing Avoids These Common Online Survey Mistakes
Online surveys have become one of the most inexpensive ways to gather marketing information from a target audience. Whether you are looking to use the information obtained to
The Six Democratic Principles of Marketing
Following these six democratic principles - on the part of both consumers and marketers - will lead to better marketing.
Exchange
The act of exchange between a buyer and aSix Steps to a Social Media Strategy
There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide
Client Site Visits
Obviously clients expect great service from hired consultants, but what is the best way to provide this? You can add tremendous value to client relationships by making them
HTML Email Signature in Gmail Using Google Chrome
UPDATE: The script referred to below, email signature generator has been surpassed by a new Chrome Extension... Read more here
What Every Internet Marketer Should Know About Herding
A few days ago I published a daily marketing tip that discussed the power of herding. I now want to take a more in-depth look at
Pros v. Cons of Top Marketing Options
When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual
Optimal Email Marketing Delivery Times
If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and
How to Write a Direct Mail Letter – Top 15 Tips
When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure
Branded Events: Guide to Event Branding
I was recently hired to create a custom brand for a city-wide community visioning workshop. The idea was to create a custom event brand and use effective marketing






















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