Following these six democratic principles - on the part of both consumers and marketers - will lead to better marketing.
Exchange
The act of exchange between a buyer and a seller can create value for each and also create value for society. Exchanges are fair, equitable and socially responsible.
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There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide to developing a social media strategy. Of course, a fully developed social media marketing plan would be much more in depth, but this guide will get you [...]

If you are a freelance graphic designer, marketing consultant or web developer, at some point you will have to determine what you are worth per hour. Being the best in the field, having the most amazing marketing plan, and even having a long list of clients may not be worth anything if you are giving [...]

There are literally thousands of bloggers out there right now witting an article for their site and they have never once given any thought to keyword and content strategy. This article explains the secrets of developing a content strategy to properly use a blog to drive your traffic and search rankings through the roof.

I run into a lot of companies that tell me they have tried direct mail and that “it didn’t work.” This makes me curious and I have to wonder why their results did not live up to their expectation.
I have personally managed direct mail campaigns that generated as high as a 15% response rate. On [...]

What are some ways to actually succeed in a down economy? I have been asked this question many times in the last few months, so I wanted to write about some specific down-to-earth strategies that can help you weather the storm.
The biggest problem for marketers during a bad economy is their shrinking budget. With less [...]

Obviously clients expect great service from hired consultants, but what is the best way to provide this? You can add tremendous value to client relationships by making them more personal and taking a more proactive approach. By taking some time to meet with clients and get feedback, you can demonstrate personal interest in the client [...]

In a new study, released today by MarketingSherpa, consumer marketers were asked to rank the ROI of various online marketing tactics during Q4 2008. Once again, email, SEO and paid search top the list. A shift in budget spending is also seen, as marketers are shifting away from expensive branding campaigns toward more measurable [...]