All posts in Marketing

Online surveys have become one of the most inexpensive ways to gather marketing information from a target audience. Whether you are looking to use the information obtained to

Following these six democratic principles - on the part of both consumers and marketers - will lead to better marketing.

Exchange

There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide

Obviously clients expect great service from hired consultants, but what is the best way to provide this? You can add tremendous value to client relationships by making them

UPDATE: The script referred to below, email signature generator has been surpassed by a new Chrome Extension... Read more here

A few days ago I published a daily marketing tip that discussed the power of herding. I now want to take a more in-depth look at

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual

If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and

When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure

I was recently hired to create a custom brand for a city-wide community visioning workshop. The idea was to create a custom event brand and use effective marketing