Online surveys have become one of the most inexpensive ways to gather marketing information from a target audience. Whether you are looking to use the information obtained to identify potential prospects or to get key data from existing customers, there is no question that online surveys are a fast and economical way to achieve your… Read the rest

Your marketing plan is the documented methods and procedures that you plan to use to measure your sales and to track your marketing success. This should be reviewed on a monthly basis but can be done on a weekly basis as well to ensure that your marketing efforts are on the right path. It is… Read the rest

The internet has revolutionized the scope of both advertising and expanding a business. Understanding the nature of a market becomes simpler, making targeting it through advertising a more reliable and successful practice.

Online marketing, in terms of expenditure, overtook television advertising in the UK in 2009. Through making it possible to know exactly what… Read the rest

Following these six democratic principles – on the part of both consumers and marketers – will lead to better marketing.

Exchange

The act of exchange between a buyer and a seller can create value for each and also create value for society. Exchanges are fair, equitable and socially responsible.

Consumption

Marketing offers consumers the opportunity… Read the rest

If you are a freelance graphic designer, marketing consultant or web developer, at some point you will have to determine what you are worth per hour. Being the best in the field, having the most amazing marketing plan, and even having a long list of clients may not be worth anything if you are giving… Read the rest