Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.
In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep into [...]

If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.

When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a [...]

One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the [...]

I have just published a brand new widget that promotes my daily marketing tips. You can now get my daily marketing, advertising, and sales tips every day on your home pages, social network pages, blogs, and anywhere else by subscribing to my Marketing Tip of the Day Widget. I will post creative strategies and marketing [...]