What are some ways to actually succeed in a down economy? I have been asked this question many times in the last few months, so I wanted to write about some specific down-to-earth strategies that can help you weather the storm.

The biggest problem for marketers during a bad economy is their shrinking budget. With… Read the rest

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.

In the article below… Read the rest

One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the… Read the rest

I was recently hired to create a custom brand for a city-wide community visioning workshop. The idea was to create a custom event brand and use effective marketing strategies to create a sense of “newness” and community buy-in and trust in the event.

I decided to write about this experience and branded events to… Read the rest