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Marketing

Marketing is one of the most important elements of running a successful business. With an effective marketing strategy, you can maximize exposure, increase sales, get more traffic, and more. I have provided a variety of tips, guides, articles and tutorials on Internet Marketing that I hope you will find useful.

Enjoy…

Technical Searchers Dig Deeper for Results

Filed in Marketing

Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.
In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep into [...]

AdWords Conversion Optimizer Lowers the Eligibility Requirement

Filed in Marketing

If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.

How to Write a Direct Mail Letter - Top 15 Tips

Filed in Marketing

When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a [...]

Your Strength vs. Their Weakness

Filed in Marketing

One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the [...]

Marketing Tip of the Day… Daily!

Filed in Marketing

I have just published a brand new widget that promotes my daily marketing tips. You can now get my daily marketing, advertising, and sales tips every day on your home pages, social network pages, blogs, and anywhere else by subscribing to my Marketing Tip of the Day Widget. I will post creative strategies and marketing [...]

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