First you must analyze Wikipedia’s existing content to determine what has already already been written about your topic. It helps to read everything that you can find on Wikipedia and conduct site-based searches at Google for any pages in Wikipedia that includes your main phrases. You are basically looking for information gaps that can be [...]

I was recently hired to create a custom brand for a city-wide community visioning workshop. The idea was to create a custom event brand and use effective marketing strategies to create a sense of “newness” and community buy-in and trust in the event.
I decided to write about this experience and branded events to highlight [...]

If you have ever done a search for “auto insurance quote” and clicked on any of the sponsored ads, you may have noticed that the sites have a lot in common. These type of pages are called landing pages, or lead capture pages.
In online marketing a landing page is a page that appears when a [...]

Adding Google Earth video into PowerPoint presentations is a great way to enhance your presentation and give a more ‘interactive’ looking show.
Adding a Google Earth video to a PowerPoint presentation is very easy, if you do it correctly. If you simply try to insert movie from file, you will likely run into problems or [...]

Using Google Trends, you can compare the search traffic for your industry’s main phrases. Google Trends also displays data on how often specific topics appear in the news. It can even tell you which geographic regions have searched for phrase the most often.
This data can tell you a lot about your industry and [...]