If you are like me, you are probably one of the most frequent visitors to your own site. And if you are using Google Analytics this can present a number of problems when it comes to accurate reporting. This tutorial explains the best and easiest way to filter your own computer from Analytics reporting.
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Google has announced a new campaign-level option permitting advertisers to create ad campaigns targeted directly to users of the new T-Mobile Android phone, the G1, and the iPhone. This new campaign targeting option also extends AdWords campaigns to any mobile device that have full HTML browser support.
Some of the biggest benefits of this are in [...]

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.
In the article below I [...]

Webmasters often ask, “What are some ways that I can improve my website’s performance in Google?” or, “How does SEO really work?” There are literally endless answers to these questions and for the inexperienced webmaster it can be a daunting task to filter through all the SEO advice and articles on the web.
In an [...]

If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and open rates.
Sending your emails at the right time of the day is critical to the success of your campaigns, especially if you are mailing mainly to business [...]

Serious budgets tend to be involved when looking to create the kind of widespread brand awareness and buzz required to heighten consumer interest and lead to mass conversions from searches, and when big money is involved, mistakes can be very damaging.
There are hundreds, if not thousands, of tips and strategies to improve your AdWords [...]

Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.
In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep into [...]

If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.