EMBRACE YOUR VICE (TM) | DESIGN FOR LIFE

Save ‘em Time… Or Money

zacheos — Sun, 07 Sep 2008 12:00:44 +0000

Many big ticket purchases every day are decided based on saving time, or saving money. When people believe that you are providing them savings they are more likely to make convert to sale rather than deliberate and delay their buying decision. Take advantage of this when placing deadlines on your offers, especially when you can show both time and money savings through the purchase of your products.

Understand Consumer Motivation

zacheos — Sat, 06 Sep 2008 12:00:12 +0000

Of course it is important to understand who is buying your products, but of equal importance is why they are buying your products. What motivates your customers to purchase your products over your competitor’s? Understanding your customer’s motivation is critical to encouraging repeat purchases and getting others to follow suit.

Understand your Weaknesses

zacheos — Fri, 05 Sep 2008 12:00:36 +0000

In order to effectively capitalize on your strengths, your marketing strategies must consider your company’s weaknesses, external threats, potential changes in your customer base and your target market, and work to address and identify solutions to these obstacles.

Deadlines Are Key

zacheos — Thu, 04 Sep 2008 12:00:28 +0000

One of the greatest obstacles closing a sale is procrastination - and deadlines are the key to overcoming this. By placing deadlines on your campaigns and advertising collateral, you can work to overcome the natural tendency to deliberate and postpone a buying decision. By using a deadline you are effectively injecting urgency into your ads, sales messages, and advertising campaigns.

Dispel Consumer Distrust

zacheos — Wed, 03 Sep 2008 12:00:03 +0000

Offering written guarantees and policies that show trust in your products can help dispel consumer distrust and encourage confidence confidence in your company. Customer testimonials, references, and facilitating open communication between customers in forums, blogs, and member’s areas of your website are also great ways to overcome distrust and encourage brand confidence.

Buying is Emotional

zacheos — Tue, 02 Sep 2008 12:00:51 +0000

It is important to understand the emotional investment a customer makes when buying your products. You must instill in them good feelings about your company, their decision, and your relationship with them. Developing this emotional connection with your customers is one of the most important aspects of the marketing and sales process.

Enthusiasm is Contagious

zacheos — Mon, 01 Sep 2008 12:00:30 +0000

It is important for your sales message and advertising creatives to convey your deep belief and faith in the products you develop and sell, as well as your trust in your services, company, and yourself. Your potential customers will detect your passion and feel reassured and confident about doing business with you and your company.

Penetrate Customer Awareness

zacheos — Sun, 31 Aug 2008 12:00:58 +0000

In general, the more exposure your target audience has to your sales message, the better your chances of building brand awareness become. Effective marketing comes in part from properly exposing your customer base to your name and unique selling position - the more often the better and as many ways as possible.

Gain Customer Confidence

zacheos — Sat, 30 Aug 2008 12:00:16 +0000

Customer indecisiveness, confusion, and indifference are some of the biggest roadblocks to converting sales. As a marketer, it is your job to clarify the message and project an image of experience, quality, good customer service, and value to your customers. If you not clearly laid-out your competitive advantages, your customers may become uncertain and you will loose the sale.

Double Check Customers Needs

zacheos — Fri, 29 Aug 2008 12:00:02 +0000

Your customers will appreciate it when a sales representative takes a moment to call or check up on an issues they’ve presented. It lets your customer know they’re being listened to and that you care about their needs. Automating a time-based drip email campaign can be a very effective way to manage this strategy on a large scale.