There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide to developing a social media strategy. Of course, a fully developed social media marketing plan would be much more in depth, but this guide will get you off the ground and provide a solid foundation for future social media campaign expansion.

Challenge

Supplement an existing PR campaign and lead generation strategies with new social media tactics, and track the results.

The Campaign

This is a six step guide to entering the world of social media to drive visitors, increase lead conversions, and expand your company’s brand awareness. The results will be analyzed in correlation with traditional metrics, such as uniques visitors, bounce rates, leads, sales, and pipeline results.
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Google has announced longer snippets in the SERPs. This move was made to help better understand the context of a search result when dealing with longer search phrases.

To give context to the search results for a typical search, Google provides both a dark blue title and a snippet from the page. The snippet displays text from page and bolds the text that deals with your search. This allows you to see how the words in your query appear on the page.
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If you are a freelance graphic designer, marketing consultant or web developer, at some point you will have to determine what you are worth per hour. Being the best in the field, having the most amazing marketing plan, and even having a long list of clients may not be worth anything if you are giving away your services too cheaply. One key to survival in this industry is finding the appropriate billable rate, and sticking to it.

How Much ARE You Worth?

To figure this out, you must first start with your desired (deserved) salary. We all want to make a million bucks a year, but for most of us that is just not realistic. But what is realistic?
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I was given a demo of a product called WordStream recently, and thought it was pretty slick, so I wanted to give quick run down of what the tool does and how it works.

The software is Web-based and I think they did a really nice job on the UI:

Basically, WordStream lets you create and manage a “keyword database” for paid and natural search engine marketing. Discovering and organizing keywords is a crucial part of PPC and SEO, and the tool has a pretty innovative approach to both. Here’s a quick run-down of how it works:
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Despite the economy, the failing stock market, massive losses to 401k’s and retirement accounts, there are still some people brave enough to see a layoff as an opportunity to start a business. These people are turning to the web in massive numbers and driving social media and blogging to new heights.

Today’s headline at CNN Money reads, “Unemployment rate rises to 8.1% – highest since 1983, government says. Employers have shed 1.3 million jobs in 2009.” Job loss is all around us and I would wager a bet that everyone reading this article has in some way been effected by job loss. So what happens to all of these newly unemployed workers? Some retire, some search high and low to find a new job that pays less money, and some start a business.
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This site has moved all the way up to #147 at the Junta42 Top Blogs List! Many thanks to their staff for hand reviewing all those sites. As a human reviewed list it holds its place as one of the most critical of all top blog lists and I am proud to be a part of it.
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There are literally thousands of bloggers out there right now witting an article for their site and they have never once given any thought to keyword and content strategy. This article explains the secrets of developing a content strategy to properly use a blog to drive your traffic and search rankings through the roof.
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I have just signed up with BuySellAds.com and wish to fill my current ad space as quickly as possible.

To achieve this goal I am selling the first 6 ads at an incredible discount – just $5 for one month! You can see the ad space offered in the right sidebar of this site.

To take advantage of this deal, make your way over to BuySellAds.com and purchase now!

Update…

If you order an ad and message me on Twitter, I will throw in a review of your website or a Q&A interview with additional free links to your site!