Following these six democratic principles – on the part of both consumers and marketers – will lead to better marketing.

Exchange

The act of exchange between a buyer and a seller can create value for each and also create value for society. Exchanges are fair, equitable and socially responsible.

Consumption

Marketing offers consumers the opportunity… Read the rest

There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide to developing a social media strategy. Of course, a fully developed social media marketing plan would be much more in depth, but this guide will get you… Read the rest

Google has announced longer snippets in the SERPs. This move was made to help better understand the context of a search result when dealing with longer search phrases.

To give context to the search results for a typical search, Google provides both a dark blue title and a snippet from the page. The snippet displays… Read the rest

If you are a freelance graphic designer, marketing consultant or web developer, at some point you will have to determine what you are worth per hour. Being the best in the field, having the most amazing marketing plan, and even having a long list of clients may not be worth anything if you are giving… Read the rest

I was given a demo of a product called WordStream recently, and thought it was pretty slick, so I wanted to give quick run down of what the tool does and how it works. The software is Web-based and I think they did a really nice job on the UI.

Basically, WordStream lets you… Read the rest