Google has announced a new campaign-level option permitting advertisers to create ad campaigns targeted directly to users of the new T-Mobile Android phone, the G1, and the iPhone. This new campaign targeting option also extends AdWords campaigns to any mobile device that have full HTML browser support.
Some of the biggest benefits of this are in the ability to now to optimize ads specifically to the new devices and create exclusive campaigns for them. This of course also provides separate performance reporting and can be used to create new campaign conversion goals within Google Analytics.
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When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another - even in the same industry.
In the article below I have provided a pros v. cons evaluation of the top marketing options widely in use today. If you would like to contribute to this article please post additional marketing outlets along with their pros and cons below.
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If you develop websites and do not use a UNIX prompt, you are at a major disadvantage to those that do. Knowing your way around a UNIX command line allows you to accomplish more in a shorter period of time and often offers a better way to manipulate, edit, and work with files on your server.
Whether you are a beginner developer or a seasoned professional, you know that keeping every command and syntax in your head is impossible. To make life easier I compiled the following list of common UNIX commands as guide.
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Webmasters often ask, “What are some ways that I can improve my website’s performance in Google?” or, “How does SEO really work?” There are literally endless answers to these questions and for the inexperienced webmaster it can be a daunting task to filter through all the SEO advice and articles on the web.
In an effort to help people wade through all of this information, Google has entered the discussion and created an excellent resource with best practices and tons of SEO tips and advice.
Google’s new Search Engine Optimization Starter Guide covers 12 major areas of SEO that all beginner webmasters need to know. The topics covered (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, crawability, indexing and more) apply to webmasters of all experience levels and sites of all sizes. Google has also stated that they plan to update the guide over time to keep the suggestions and technical advice current.
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If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and open rates.
Sending your emails at the right time of the day is critical to the success of your campaigns, especially if you are mailing mainly to business execs.
Think about it… When you turn on your computer in the morning, you have a bunch of emails to go through from the night before. However, once you have gone through your email and moved on to your daily routine, there is a less chance you will have time to read every email fully. I bet that most of you dedicate the first half hour of your day to reading email. Am I right?
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Denver Broncos cornerback Champ Bailey…
What more do I really need to say?
Just a slick looking Broncos Football theme for iGoogle. Features a header based on my Abstract Sports Poster Tutorial with matching colors throughout the theme. Theme is easy on the eyes and not too cluttered in the header. To install the theme, you must have an iGoogle homepage… Don’t have one? Get one!
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As a web developer we all have all used our htaccess file for one thing or another. However, many developers are not aware of everything an htaccess file can do for them. I have provided the following cheatsheet as a reference for a handful of these functions.
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Since this is a graphic design and marketing website, I rarely steer from those topics.
However, with Halloween and the election right around the corner I felt this post was appropriate.
Plus, pumpkin carving is design - right?
Here is my pumpkin carving for Halloween 2008…
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