I run into a lot of companies that tell me they have tried direct mail and that “it didn’t work.” This makes me curious and I have to wonder why their results did not live up to their expectation.

I have personally managed direct mail campaigns that generated as high as a 15% response rate.… Read the rest

What are some ways to actually succeed in a down economy? I have been asked this question many times in the last few months, so I wanted to write about some specific down-to-earth strategies that can help you weather the storm.

The biggest problem for marketers during a bad economy is their shrinking budget. With… Read the rest

Obviously clients expect great service from hired consultants, but what is the best way to provide this? You can add tremendous value to client relationships by making them more personal and taking a more proactive approach. By taking some time to meet with clients and get feedback, you can demonstrate personal interest in the client… Read the rest

In a new study, released today by MarketingSherpa, consumer marketers were asked to rank the ROI of various online marketing tactics during Q4 2008. Once again, email, SEO and paid search top the list. A shift in budget spending is also seen, as marketers are shifting away from expensive branding campaigns toward more measurable online… Read the rest

UPDATE: The script referred to below, email signature generator has been surpassed by a new Chrome Extension… Read more here

After I finished writing my previous post on HTML signatures I went to reply to an email and realized the email signature was being placed at the very end of the quoted email.… Read the rest