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Importance of Proper DOCTYPE Usage

Filed in News & Updates

Many inexperienced web developers often skip over or miss-understand the importance of DOCTYPE declarations. It is of crucial importance in today’s web development world to properly define your markup. If improper DOCTYPE is used, you can easily cause IE to switch to quirks mode. I am not going to get into quirks mode in this post, please do a search for more information!

Please note that for many of my demonstrations and tutorials to work, especially in Internet Explorer, you must be using a standards compliant !DOCTYPE, which for IE this needs to be in the first line of your HTML.
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IE Compatibility Testing

Filed in News & Updates

As a web developer it seems that I am endlessly dealing with IE browser compatibility issues. As many of you may know, having multiple physical or virtual Microsoft PC’s just to run various versions of IE is definitely not a convenient option. For those of you working on Apple iMacs and Linux machines, this may go against everything that you stand for.

To solve this problem you can use this IE compatibility testing utility to see how a website is rendered by Internet Explorer 7, 6 or 5.5, instantly. Just type in a URL and the site generates a screen shot on the fly. Unlike other screenshot services, this site process a large number of capturing jobs in realtime, making it the fastest compatibility testing service that I know about.
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Branded Events: Guide to Event Branding

Filed in Marketing

I was recently hired to create a custom brand for a city-wide community visioning workshop. The idea was to create a custom event brand and use effective marketing strategies to create a sense of “newness” and community buy-in and trust in the event.

I decided to write about this experience and branded events to highlight the importance of branding in general and to demonstrate the entangled connection between branding a product and a branding an event.
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Multiple WordPress Sidebars

On this site that I have a slightly different sidebar for some of the main pages of the site as compared to the post pages. Using multiple sidebars in WordPress can be a great way to change the flow and design of your WordPress based website.

Some people use a hierarchy method in the naming of the template files to achieve this effect, but in my opinion it is too cumbersome for most user’s needs to do in that manor.

The method of multiple sidebars for WordPress that I am using on this site is a very simple PHP snippet added to the template to call the desired sidebar.php file depending on the area of the site that you are in.
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Effective Lead Capture Pages (Landing Pages)

Filed in Marketing

If you have ever done a search for “auto insurance quote” and clicked on any of the sponsored ads, you may have noticed that the sites have a lot in common. These type of pages are called landing pages, or lead capture pages.

In online marketing a landing page is a page that appears when a potential customer clicks on an advertisement and displays content that is a logical extension of the advertisement or link the visitor clicked on.

In pay per click (PPC) campaigns, the landing page is often customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, or using multiple landing pages for different ads, marketers can measure effectiveness based on relative click-through rates and resulting conversion rates.
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