A press release is not an advertisement and should not overtly attempt to sell your product or service. Instead they give the media what they want, a story. A press release should provide: the Who, What, When, Where and How that uses your products or services in a story format. Try to include some emotions… Read the rest

Google has announced a new campaign-level option permitting advertisers to create ad campaigns targeted directly to users of the new T-Mobile Android phone, the G1, and the iPhone. This new campaign targeting option also extends AdWords campaigns to any mobile device that have full HTML browser support.

Some of the biggest benefits of this are… Read the rest

Pros: Roadside billboards provide a great medium for increasing brand awareness, permit geographic targeting through placement, and they are very cost effective given their reach.

Cons: Roadside billboards must have a very brief message to permit reading from passing vehicles, rely on the memory of consumer for locations and phone numbers, better for brand awareness… Read the rest

Pros: Direct mail is a precisely targeted medium, can be personalized, keeps marketing information away from your competitors, permits split run testing, and it takes very little creative investment.

Cons: Direct mail pieces require a long read time by the viewer, involve extensive mailing list management, typically require follow-up letters or calls to be effective,… Read the rest

Pros: Radio reaches a large audience, offers niche targeting, can provide personality to the ads, and offers negotiable pricing.

Cons: Radio ads work best when several stations are covered, repetition is a must, and it relies on the memory of the listener to complete call-to-action.