Pros: Television ads reach out to a large audience, capable of involving more senses (sign and sound), and they are excellent for branding and imaging.
Cons: Television ads involve a vary large creative and production cost, lead time for ideal spots can be rather long, and time constraints can be limiting.
Pros: Yellow Pages appeal to “ready-to-buy” consumers, are relatively inexpensive, offer a long shelf-life, and provide easy results tracking.
Cons: Yellow Pages have very long lead times, ads are always positioned directly next to the competition, and creatively in ads is limited.
Pros: Magazines offer specific demographic targeting, longer lasting shelf-life, greater reader involvement, and high quality reproduction and color.
Cons: Magazines have a longer lead time, higher costs when compared to newspapers, smaller audiences, and require more catchy and creative ad design (higher cost).
Pros: Newspapers target a large audience, make geographic targeting possible, provide split-run testing ability, and offer immediate exposure.
Cons: Newspapers are cluttered and print with poor quality reproduction, most ads focus on sales and promotions (rather than branding), and they have a very short shelf-life.
eosDesigns
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