You may already know, green is here to stay and the green consumer base is growing by leaps and bounds. Whether you’re already into green communications or you’re hoping to get started soon, it is important to avoid making some of the common mistakes that are green communication killers.
Never underestimate the audience. Green consumers are [...]

They say a picture is worth a thousand words. If this is true, then designing a compelling brochure as a part of your marketing mix is integral to the success of your entire campaign. The goods or services you offer deserve proper representation, whether it is a well chosen collection of the actual products or [...]

Stop for just a moment and think about the last batch of circulars that were stuffed into your mailbox. Did you take the time to look at every last one or did you scoff, roll them up and toss them into the recycle bin? Chances are there was an abundance of colors and pictures and [...]

Pros: Event marketing can forge relationships, offer complete creative control, and well executed events offer many opportunities to garner additional press and media attention.
Cons: Event marketing requires a substantial planning investment, time and extensive marketing are required to build a loyalty, and results can be very difficult to quantify and evaluate.

Pros: Trade shows provide an engaging and personal selling environment, allow for hands-on product demonstration, provide an opportunity to watch your competitors, and they provide great networking opportunities.
Cons: Trade shows can be very costly (fees, travel, preparation), require staff training and planning, and trade shows can be very fatiguing events to attend and staff.

Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.
Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide total [...]

Pros: Telemarketing can be more cost effective than door-to-door sales, permits accurate results tracking, and telemarketing databases can often double as direct mail lists.
Cons: Telemarketing is one of the more intrusive methods of marketing, can often do more to hurt branding than help your image, and it requires professional callers and well executed scripts to [...]

Pros: Roadside billboards provide a great medium for increasing brand awareness, permit geographic targeting through placement, and they are very cost effective given their reach.
Cons: Roadside billboards must have a very brief message to permit reading from passing vehicles, rely on the memory of consumer for locations and phone numbers, better for brand awareness than [...]