If you have found a diminishing return on your investment in Yellow Page advertising, you are not alone. People all over the world are turning away from printed directories and toward online listings. Rather than spending money on phone book ads, consider putting that investment into search engine optimization and local Internet listings instead.

Have you ever noticed that people, and even businesses, tend to cluster together? This is not by accident. People with similar interests, demographics, and buying power tend to live near one another. By tracking your customer’s locations, you can advertise more in areas near your past customers and expect higher hit rates in those areas… Read the rest

Sending a contact some advertising collateral one time is not an “advertising campaign.” A campaign is never a single attempt at anything! An advertising campaign is a sustained and continual effort conducted over time with results tracking in place to evaluate results. If a contact has shown any interest in your company after the initial… Read the rest

One of the greatest obstacles closing a sale is procrastination – and deadlines are the key to overcoming this. By placing deadlines on your campaigns and advertising collateral, you can work to overcome the natural tendency to deliberate and postpone a buying decision. By using a deadline you are effectively injecting urgency into your ads,… Read the rest

It is important for your sales message and advertising creatives to convey your deep belief and faith in the products you develop and sell, as well as your trust in your services, company, and yourself. Your potential customers will detect your passion and feel reassured and confident about doing business with you and your company.… Read the rest