Have you ever noticed that people, and even businesses, tend to cluster together? This is not by accident. People with similar interests, demographics, and buying power tend to live near one another. By tracking your customer’s locations, you can advertise more in areas near your past customers and expect higher hit rates in those areas [...]

Sending a contact some advertising collateral one time is not an “advertising campaign.” A campaign is never a single attempt at anything! An advertising campaign is a sustained and continual effort conducted over time with results tracking in place to evaluate results. If a contact has shown any interest in your company after the initial [...]

One of the greatest obstacles closing a sale is procrastination – and deadlines are the key to overcoming this. By placing deadlines on your campaigns and advertising collateral, you can work to overcome the natural tendency to deliberate and postpone a buying decision. By using a deadline you are effectively injecting urgency into your ads, [...]

It is important for your sales message and advertising creatives to convey your deep belief and faith in the products you develop and sell, as well as your trust in your services, company, and yourself. Your potential customers will detect your passion and feel reassured and confident about doing business with you and your company.

Gain new customers by understanding what they will appreciate before they do. You can drum up new business by predicting your competitor’s advantages and advertising campaigns, and then beating them to the punch. Always reacting to your competition will not make you a leader in your market. You must look ahead, attempt to see what [...]

Human impulse to connect and belong to community is a very strong impulse. Humans are hard-wired for social connection, and advertising to this need can be very effective. Using a blog, membership areas, forums and other means of online community inclusion can keep customers coming back and talking about your products.

Elimination of fear is one of the most persuasive features you can promote. Remember that using fear works much better on people who have a something to lose. People who have everything worry about losing it, and thus are easier to persuade with advertising that capitalizes on fear and insecurity.

I just came across a pretty cool site for checking out banner ads, BannerReport.com. They have a huge gallery of banner ads from all industries and styles. This site my be interesting to graphic designers, especially those that do web design and banner ad design.
With a compiled assortment of over 15,000 banner ads and counting, [...]