Stop for just a moment and think about the last batch of circulars that were stuffed into your mailbox. Did you take the time to look at every last one or did you scoff, roll them up and toss them into the recycle bin? Chances are there was an abundance of colors and pictures and… Read the rest

Pros: Event marketing can forge relationships, offer complete creative control, and well executed events offer many opportunities to garner additional press and media attention.

Cons: Event marketing requires a substantial planning investment, time and extensive marketing are required to build a loyalty, and results can be very difficult to quantify and evaluate.

Pros: Trade shows provide an engaging and personal selling environment, allow for hands-on product demonstration, provide an opportunity to watch your competitors, and they provide great networking opportunities.

Cons: Trade shows can be very costly (fees, travel, preparation), require staff training and planning, and trade shows can be very fatiguing events to attend and staff.… Read the rest

Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.

Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide… Read the rest

Pros: Telemarketing can be more cost effective than door-to-door sales, permits accurate results tracking, and telemarketing databases can often double as direct mail lists.

Cons: Telemarketing is one of the more intrusive methods of marketing, can often do more to hurt branding than help your image, and it requires professional callers and well executed scripts… Read the rest