It is estimated that each day people are exposed to upwards of 3,000 marketing messages. To compete against this volume of background noise your marketing message must come through loud and clear. Your advertising materials and branding efforts must be consistent across the board so people can instantly recognize your company when they see it.
It [...]

Lastly, a well conceived brand name must describe or alert your audience to the type of products or services that you sell. It is not enough to be creative, if you brand name does not tell a person your company does or sells. Be careful not to get too specific though, or you may find [...]

Good brand names are imaginative and original. I generally try to break down the product or service into a list of adjectives that come to mind when thinking about them. From this list I try to find words and phrases that capture the essence of the company without choosing anything too cliche. The name must [...]

To be effective, your brand name must be descriptive and emotional. It should convey feeling and create an emotional response in your audience. It should paint a vivid picture of an experience and create in your audience a desire to have the experience and feel the emotions you are presenting.

A quality brand name must be unique. By that I obviously mean that it should not sound or look like any already established brands, but I also mean the name should be free of commonly used jargon and clichés. I see way too many new companies using unnecessary words in their brand names, such as: [...]