Having the idea in your head is an excellent start but it’s not good enough to take your product or service to the world. You need a marketing plan that will guarantee marketing success month after month. Here are some easy steps you can take that will give your marketing plan a rock solid foundation [...]

It is estimated that each day people are exposed to upwards of 3,000 marketing messages. To compete against this volume of background noise your marketing message must come through loud and clear. Your advertising materials and branding efforts must be consistent across the board so people can instantly recognize your company when they see it.

Lastly, a well conceived brand name must describe or alert your audience to the type of products or services that you sell. It is not enough to be creative, if you brand name does not tell a person your company does or sells. Be careful not to get too specific though, or you may find [...]

Good brand names are imaginative and original. I generally try to break down the product or service into a list of adjectives that come to mind when thinking about them. From this list I try to find words and phrases that capture the essence of the company without choosing anything too cliche. The name must [...]

To be effective, your brand name must be descriptive and emotional. It should convey feeling and create an emotional response in your audience. It should paint a vivid picture of an experience and create in your audience a desire to have the experience and feel the emotions you are presenting.

A quality brand name must be unique. By that I obviously mean that it should not sound or look like any already established brands, but I also mean the name should be free of commonly used jargon and clichés. I see way too many new companies using unnecessary words in their brand names, such as: [...]

Brand names must be easily recognized and easy to remember. If your brand name is hard on the ears, and difficult to spell, you have no chance of doing well online. People must be able to spell your brand well enough to find your site in the search engines or better yet, by typing it [...]

This week I am going to focus entirely on brand names and discuss ways to create and choose an effective and catchy brand name. The difference between a great brand name and a total disaster may not always be clear from the start. Check back tomorrow for the first in a series of five great [...]