Brand names must be easily recognized and easy to remember. If your brand name is hard on the ears, and difficult to spell, you have no chance of doing well online. People must be able to spell your brand well enough to find your site in the search engines or better yet, by typing it… Read the rest

This week I am going to focus entirely on brand names and discuss ways to create and choose an effective and catchy brand name. The difference between a great brand name and a total disaster may not always be clear from the start. Check back tomorrow for the first in a series of five great… Read the rest

For effective marketing and branding to work, you must stay consistent with your exposure to your market. Hitting the market hard every few months with nothing in between will not serve as well as keeping a presence in the market on a regular, continuing basis. You don’t have to expose your company the same amount… Read the rest

Offering written guarantees and policies that show trust in your products can help dispel consumer distrust and encourage confidence confidence in your company. Customer testimonials, references, and facilitating open communication between customers in forums, blogs, and member’s areas of your website are also great ways to overcome distrust and encourage brand confidence.

In general, the more exposure your target audience has to your sales message, the better your chances of building brand awareness become. Effective marketing comes in part from properly exposing your customer base to your name and unique selling position – the more often the better and as many ways as possible.