Having the idea in your head is an excellent start but it’s not good enough to take your product or service to the world. You need a marketing plan that will guarantee marketing success month after month. Here are some easy steps you can take that will give your marketing plan a rock solid foundation [...]

Let’s face it, whatever your business is, no matter what goods or services you may offer, there is no question that you must have customers. Whether you are just starting out as a new franchise or a well established business with branches around the world, your customer base is what makes the difference in your [...]

When times are hard, people start to cut corner everywhere they possibly can. Marketing during hard times may be something of a challenge if you are not aware of some of the shortcuts you can use to cut costs. Marketing on a shoestring budget doesn’t take a great deal of experience or expertise, just the [...]

In today’s declining economy, one thing is certain: budgets are in short supply! It is important for marketers and business owners to remind themselves that we are all in this together. Your customers would be buying more if they could, and in turn you would be asking more of your suppliers. You are just one [...]

Unfortunately, I am forever encountered by people that seek marketing as a kind of miracle or magic pill that will forever cure all of their ills. Then after a few short weeks and spending though their marketing budget in a matter of days, they are yet to see results and become discouraged. Placing a handful [...]