Pros: Radio reaches a large audience, offers niche targeting, can provide personality to the ads, and offers negotiable pricing.
Cons: Radio ads work best when several stations are covered, repetition is a must, and it relies on the memory of the listener to complete call-to-action.
When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a… Read the rest