Focusing your marketing on specific niche groups is not only to increase the effectiveness of your campaigns, it is just good business practice. I have consulted many companies that unnecessarily market to large segments of people and get poor conversions (and wonder why). By channeling your efforts and directing the messages to smaller niche groups,… Read the rest

Many marketing ideas have lived and died without ever getting a chance to work, simply because those in charge of the campaign failed to follow through. Some people are better at generating ideas than implementing them, some are actually scared of implementation, and others are just not organized enough to follow through properly. What ever… Read the rest

Understanding your place in the market is extremely important, but it is not enough to just understand your place. You must recognize and embrace the advantages present. Large companies often aim to lead an industry or dominate an entire market segment. They may use sophisticated and expensive marketing campaigns to do this. Small companies however,… Read the rest

Never send advertising materials with multiple messages. A brochure should always maintain a clear, concise message with a specific purpose in mind. Stick to your intended purpose and save the you and the reader time. If you have many purposes, create a marketing plan or campaign to incorporate these goals over time.

It isn’t all about what you are selling but the way that the products and/or services you provide are marketed and presented. If a company’s marketing concepts/campaigns are lackluster, so will be the sales, regardless of how magnificent or mediocre a product or service is. People will settle for mediocrity so long as the company… Read the rest