It isn’t all about what you are selling but the way that the products and/or services you provide are marketed and presented. If a company’s marketing concepts/campaigns are lackluster, so will be the sales, regardless of how magnificent or mediocre a product or service is. People will settle for mediocrity so long as the company [...]

There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide to developing a social media strategy. Of course, a fully developed social media marketing plan would be much more in depth, but this guide will get you [...]

When you develop an advertising campaign, a careful consideration of the available media outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great media outlet for one company may not necessarily be a good option for another - even in the same industry. Even a [...]

Focusing your marketing on specific niche groups is not only to increase the effectiveness of your campaigns, it is just good business practice. I have consulted many companies that unnecessarily market to large segments of people and get poor conversions (and wonder why). By channeling your efforts and directing the messages to smaller niche groups, [...]

If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and open rates.
Sending your emails at the right time of the day is critical to the success of your campaigns, especially if you are mailing mainly to business [...]

Many marketing ideas have lived and died without ever getting a chance to work, simply because those in charge of the campaign failed to follow through. Some people are better at generating ideas than implementing them, some are actually scared of implementation, and others are just not organized enough to follow through properly. What ever [...]

One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the [...]

Understanding your place in the market is extremely important, but it is not enough to just understand your place. You must recognize and embrace the advantages present. Large companies often aim to lead an industry or dominate an entire market segment. They may use sophisticated and expensive marketing campaigns to do this. Small companies however, [...]