When you develop an advertising campaign, a careful consideration of the available media outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great media outlet for one company may not necessarily be a good option for another - even in the same industry. Even a [...]

Focusing your marketing on specific niche groups is not only to increase the effectiveness of your campaigns, it is just good business practice. I have consulted many companies that unnecessarily market to large segments of people and get poor conversions (and wonder why). By channeling your efforts and directing the messages to smaller niche groups, [...]

If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and open rates.
Sending your emails at the right time of the day is critical to the success of your campaigns, especially if you are mailing mainly to business [...]

Many marketing ideas have lived and died without ever getting a chance to work, simply because those in charge of the campaign failed to follow through. Some people are better at generating ideas than implementing them, some are actually scared of implementation, and others are just not organized enough to follow through properly. What ever [...]

One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the [...]