There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide to developing a social media strategy. Of course, a fully developed social media marketing plan would be much more in depth, but this guide will get you… Read the rest

When you develop an advertising campaign, a careful consideration of the available media outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great media outlet for one company may not necessarily be a good option for another – even in the same industry. Even a… Read the rest

If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and open rates.

Sending your emails at the right time of the day is critical to the success of your campaigns, especially if you are mailing mainly to… Read the rest

One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the… Read the rest