The final step in your marketing evaluation from the external perspective deals with your competition. You must have an active competitor surveillance program in place. If you customer makes a move, changes their message, or launches a new product, you need to be the first to know. Any move a competitor makes can affect your… Read the rest
There is no marketing strategy that is safe from real world competition. It is a critical mistake to underestimate the power of your competitors. If you think that there’s no advantage to getting to know your competitors, think again! The best way to beat your competition at marketing the goods or services you offer is… Read the rest
One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the… Read the rest
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