In general, people require control over their environment. Don’t believe me? How else can you explain why a person who drives a car after consuming half a bottle of scotch will freak out if the airplane they are on experiences minor turbulence? People, by nature, need control over their surroundings – it is integral to… Read the rest

It isn’t all about what you are selling but the way that the products and/or services you provide are marketed and presented. If a company’s marketing concepts/campaigns are lackluster, so will be the sales, regardless of how magnificent or mediocre a product or service is. People will settle for mediocrity so long as the company… Read the rest

It is critical to identify your consumer loyalty to learn from and respond to your customer base. Are there specific products or services that show considerable loyalty, demonstrated by surveys, consumer feedback, low churn rates? Are there groups of highly loyal customers that can be identified by specific demographic characteristics? Do these customers have sufficient… Read the rest

Customer loyalty is a valuable asset to a company. Beyond being a asset, consumer loyalty is tried an true competitive advantage. Loyalty to incumbent brands makes it much harder and far more expensive for new competitors to enter the market. Loyalty will protect profits, drive down branding costs, and give your company command over the… Read the rest

If you are a freelance graphic designer, marketing consultant or web developer, at some point you will have to determine what you are worth per hour. Being the best in the field, having the most amazing marketing plan, and even having a long list of clients may not be worth anything if you are giving… Read the rest