Step 4 in your external perspective evaluation returns to your customers. Step 1 discussed the need to open communication and listen to your customers, now I am recommending a customer satisfaction survey. I believe there is only one question that you need to ask, “Why would, or wouldn’t, you recommend our company to others.” That’s… Read the rest

The first step to gathering an external perspective of your company comes directly from your customers. Your customers have a relationship with your company, products and services. As a result, they are in a unique position to provide intimate feedback about your company. There are many ways to get this information from your customers, but… Read the rest

Most businesses get around 80% of their sales revenue from about 20% of their customer base. Knowing and understanding who the 20% people are, and what motivates them can not be overstated. Get to know your best customers and keep them happy, informed, and on your mailing lists!

Your prospects are the pipeline that often feeds new blood and profits into your business. Without prospects, you are left relying solely on your existing base of customers. Wait, stop for a moment. Have you considered your existing customers for new prospects? If your answer is no, then you need to understand that some of… Read the rest

Did you know that customer success stories are some of the best ways to gain a competitive edge in sales and marketing strategies? It’s true! From press releases to website posts and every marketing idea in between, the stories of customers’ successful use of your products or services are one of the best tools to… Read the rest