I know, I know, you have heard this a million times. It is far less expensive to keep an existing customer than acquire a new one. You should be especially mindful of this during harsh economic times like we are having now. I recommend having a section on customer retention in your marketing plan and [...]

What are some ways to actually succeed in a down economy? I have been asked this question many times in the last few months, so I wanted to write about some specific down-to-earth strategies that can help you weather the storm.
The biggest problem for marketers during a bad economy is their shrinking budget. With less [...]

In today’s constantly evolving world, change is instant. Markets and public opinion can change overnight. This world of instantaneous communication requires that you engage in an ongoing dialogue with consumers. Keeping a keen ear on the communication between your company and your customers will help improve your operations, identify new opportunities, and refine your sales [...]

Step 4 in your external perspective evaluation returns to your customers. Step 1 discussed the need to open communication and listen to your customers, now I am recommending a customer satisfaction survey. I believe there is only one question that you need to ask, “Why would, or wouldn’t, you recommend our company to others.” That’s [...]

The first step to gathering an external perspective of your company comes directly from your customers. Your customers have a relationship with your company, products and services. As a result, they are in a unique position to provide intimate feedback about your company. There are many ways to get this information from your customers, but [...]

Most businesses get around 80% of their sales revenue from about 20% of their customer base. Knowing and understanding who the 20% people are, and what motivates them can not be overstated. Get to know your best customers and keep them happy, informed, and on your mailing lists!