When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another - even in the same industry.
In the article below I [...]

Pros: Direct mail is a precisely targeted medium, can be personalized, keeps marketing information away from your competitors, permits split run testing, and it takes very little creative investment.
Cons: Direct mail pieces require a long read time by the viewer, involve extensive mailing list management, typically require follow-up letters or calls to be effective, and [...]

When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a [...]

If you are hoping for a response to a direct mailing, make it easy on them - including a pre-addressed, stamped (or postage paid) envelope is the least you can do. But consider using the Internet as well. Use a website to making responding to your mailing as convenient as possible. Using the Internet also [...]

When sending B-to-B direct mail, include a variety of job titles and employment levels. Today, decisions are often made on many levels. Leaving some people out of your mailing can prove a costly mistake. Mail your material to several levels at one time to increase the chance of making a connection with the right people [...]