If you’re still pouring dollars into your direct mail marketing and don’t seem to be getting the results you expect or better, it’s time to take a closer look at how to revive your dead direct mail marketing campaigns and turn them into profits for your business.
Think about how many pieces of “junk” mail you [...]

They say a picture is worth a thousand words. If this is true, then designing a compelling brochure as a part of your marketing mix is integral to the success of your entire campaign. The goods or services you offer deserve proper representation, whether it is a well chosen collection of the actual products or [...]

Stop for just a moment and think about the last batch of circulars that were stuffed into your mailbox. Did you take the time to look at every last one or did you scoff, roll them up and toss them into the recycle bin? Chances are there was an abundance of colors and pictures and [...]

When sending direct mail you must spice up your offer to drive conversions and generate sales. The offer is one of the most important aspects of the mailing. You can offer just about anything, so long as it has some value to the recipient. Try to think like the people receiving your mail, what might [...]

I run into a lot of companies that tell me they have tried direct mail and that “it didn’t work.” This makes me curious and I have to wonder why their results did not live up to their expectation.
I have personally managed direct mail campaigns that generated as high as a 15% response rate. On [...]

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.
In the article below I [...]

Pros: Direct mail is a precisely targeted medium, can be personalized, keeps marketing information away from your competitors, permits split run testing, and it takes very little creative investment.
Cons: Direct mail pieces require a long read time by the viewer, involve extensive mailing list management, typically require follow-up letters or calls to be effective, and [...]

When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a [...]