If you are hoping for a response to a direct mailing, make it easy on them – including a pre-addressed, stamped (or postage paid) envelope is the least you can do. But consider using the Internet as well. Use a website to making responding to your mailing as convenient as possible. Using the Internet also… Read the rest

When sending B-to-B direct mail, include a variety of job titles and employment levels. Today, decisions are often made on many levels. Leaving some people out of your mailing can prove a costly mistake. Mail your material to several levels at one time to increase the chance of making a connection with the right people… Read the rest

If you’re still pouring dollars into your direct mail marketing and don’t seem to be getting the results you expect or better, it’s time to take a closer look at how to revive your dead direct mail marketing campaigns and turn them into profits for your business.

Think about how many pieces of “junk” mail… Read the rest

They say a picture is worth a thousand words. If this is true, then designing a compelling brochure as a part of your marketing mix is integral to the success of your entire campaign. The goods or services you offer deserve proper representation, whether it is a well chosen collection of the actual products or… Read the rest

Stop for just a moment and think about the last batch of circulars that were stuffed into your mailbox. Did you take the time to look at every last one or did you scoff, roll them up and toss them into the recycle bin? Chances are there was an abundance of colors and pictures and… Read the rest