Pros v. Cons of Top Marketing Options

December 7th, 2008 | Marketing | 2 Comments

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.
In the article below I [...]

Event Marketing

December 6th, 2008 | Marketing Tip of the Day | 0 Comments

Pros: Event marketing can forge relationships, offer complete creative control, and well executed events offer many opportunities to garner additional press and media attention.
Cons: Event marketing requires a substantial planning investment, time and extensive marketing are required to build a loyalty, and results can be very difficult to quantify and evaluate.

Branded Events: Guide to Event Branding

June 18th, 2008 | Marketing | 0 Comments

I was recently hired to create a custom brand for a city-wide community visioning workshop. The idea was to create a custom event brand and use effective marketing strategies to create a sense of “newness” and community buy-in and trust in the event.
I decided to write about this experience and branded events to highlight [...]

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