If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.

This is my first iGoogle Theme to be accepted into the Google directory. This theme features a magical tree illuminated by swirls of color and sparks set against a colorful landscape. A brilliant nebula and planet is also seen in the star filled sky. I have updated to this theme to provide a color changing… Read the rest

Adding Google Earth video into PowerPoint presentations is a great way to enhance your presentation and give a more ‘interactive’ looking show.

Adding a Google Earth video to a PowerPoint presentation is very easy, if you do it correctly. If you simply try to insert movie from file, you will likely run into problems or… Read the rest

A few days ago Google came out with a very neat new way to add sticky content to your site for free.

Google Gadgets are miniature objects that offer cool and dynamic content that can be placed on any page on the web. They are hosted by Google, so no uploading or setup on your… Read the rest

I came across this heat-map at Google today which illustrates the ideal placements for content on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance).