Are you currently running a loyalty program, or considering starting one up? Keep in mind that the true objective of any loyalty program is the development of “personal” relationships with with customers. You want them to count on you as they would a friend. If you are already running a loyalty program, be sure to… Read the rest

When there are a great number of choices for people, customer loyalty cannot be taken lightly. Whether competition is high or low for the goods or services you offer, you need to cultivate customer loyalty like a garden. You must attend to them as the seasons of a garden and know when to provide the… Read the rest

It is critical to identify your consumer loyalty to learn from and respond to your customer base. Are there specific products or services that show considerable loyalty, demonstrated by surveys, consumer feedback, low churn rates? Are there groups of highly loyal customers that can be identified by specific demographic characteristics? Do these customers have sufficient… Read the rest

Customer loyalty is a valuable asset to a company. Beyond being a asset, consumer loyalty is tried an true competitive advantage. Loyalty to incumbent brands makes it much harder and far more expensive for new competitors to enter the market. Loyalty will protect profits, drive down branding costs, and give your company command over the… Read the rest