I am always talking about learning who your target audience is, what they look like, what motivates them to buy, etc., but I should also stress the other side of the coin. To be a successful marketer you must also understand the people that do not buy. Understanding why some people choose not to purchase… Read the rest
Not sure who your target market is, what they look like, what motivates them to buy? Try looking at your top customers for a clue. Most companies get the majority of their business from 20% of their customers, so take a good long look to the top 20% of your customer base and I bet… Read the rest
One of the most fundamental rules in marketing when taking on a competitor it to always understand your strengths and your competition’s weaknesses. When hired to develop a marketing for a client that wishes to challenge a competitor(s) position in the market, I first evaluate the company’s strengths and weaknesses and look for all the… Read the rest
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