It is important to keep in mind our natural tendencies as humans to think in relative terms. Consider this example, when considering the purchase of a $500 suit, the majority of people will not drive 15 minutes to save $10 at another store. However, when considering the purchase of a $25 item, many people will [...]

Some recent studies show that a lion’s share of business calls go directly to voicemail. And if your business is anything like the majority, your voicemail message is a huge marketing opportunity for you. Don’t forget to mention your website address in your voicemail, and as an added bonus promote a hot product or new [...]

In this day and age of marketing communications, a marketing database is a MUST! Even if you run a small business, you must keep a database. Start keeping a database of customers, prospects, vendors, contacts, friends, relatives… anybody who interacts with your company! Track name, address, phone numbers, lead source, and date the record was [...]

Personal tactics are multi-dimensional. They require a face-time and are dynamic. Impersonal tactics are flat. They do not require any face-time and they remain static. A successful marketer must be aware of what type of tactics they are employing and cognizant of ways to blends both types. All too often, a company’s marketing effort suffers [...]

Many marketers get into an unhealthy habit of following trends in only their own industry. Unless you want to be closed minded, you have to get out there and study other industries. If you are a service provider, take a minute to examine how children’s toys are marketed. If you are a manufacturer, study you [...]