Online surveys have become one of the most inexpensive ways to gather marketing information from a target audience. Whether you are looking to use the information obtained to identify potential prospects or to get key data from existing customers, there is no question that online surveys are a fast and economical way to achieve your [...]

It worked in grade school, high school and college and it hasn’t gone out of style for sales and marketing. Brainstorming takes the collaborative efforts of a group and puts them into a space where all can review them and come up with the best of everyone for sales and marketing plans and projections.
Because the [...]

Did you know that customer success stories are some of the best ways to gain a competitive edge in sales and marketing strategies? It’s true! From press releases to website posts and every marketing idea in between, the stories of customers’ successful use of your products or services are one of the best tools to [...]

If you’re still pouring dollars into your direct mail marketing and don’t seem to be getting the results you expect or better, it’s time to take a closer look at how to revive your dead direct mail marketing campaigns and turn them into profits for your business.
Think about how many pieces of “junk” mail you [...]

Your marketing plan is the documented methods and procedures that you plan to use to measure your sales and to track your marketing success. This should be reviewed on a monthly basis but can be done on a weekly basis as well to ensure that your marketing efforts are on the right path. It is [...]

This may be a question you’ve been asking about your marketing initiatives and if so, you need to know the answer. In many respects, word of mouth is still one of the most powerful marketing tools in existence. Why? Because many people look to the opinions of others before making their own decision.
According to The [...]

You see your sales people doing their job, you know they’re out and about trying to work their magic but at the end of the day, your sales team just doesn’t seem to be performing as well on the books and you’re left wondering what’s wrong. If this sounds like you, it may be that [...]

It’s easy for time to fly by without taking a backward glance. When you’re running around to networking meetings, writing press releases, keeping your website up to date and various other events, you may simply have forgotten or not given it a conscious thought. But the truth is that there are some quick considerations that [...]