This point is SO OBVIOUS that it deserves repeating one more time! Everything in business and marketing must start with your goals. Ask any good marketer and they will tell you that marketing plans are created to help a company realize business objectives and define goals. It doesn’t matter whether your goals are to increase… Read the rest

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.

In the article below… Read the rest

Pros: Event marketing can forge relationships, offer complete creative control, and well executed events offer many opportunities to garner additional press and media attention.

Cons: Event marketing requires a substantial planning investment, time and extensive marketing are required to build a loyalty, and results can be very difficult to quantify and evaluate.

Pros: Trade shows provide an engaging and personal selling environment, allow for hands-on product demonstration, provide an opportunity to watch your competitors, and they provide great networking opportunities.

Cons: Trade shows can be very costly (fees, travel, preparation), require staff training and planning, and trade shows can be very fatiguing events to attend and staff.… Read the rest

Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.

Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide… Read the rest